Reverie @ St. Andrew’s Anglican Church

Reverie live at St. Andrews Anglican ChurchOn Friday, I went to St. Andrew’s Anglican Church in Sidney to see a local band called Reverie, for their EP Release Concert. Reverie features three very talented females (Holly Hurwood, Nicola Hestnes, and Stephanie Benbow), as well as Grant Parkins on the bass guitar. They write all their own music and have a folk-infused sound that incorporates vocals with various instruments including the guitar, mandolin, ukulele, and percussion such as maracas, tambourine, and castanets.

Holly is a good friend and co-worker of mine and I designed the CD cover for Reverie’s EP, You Look So Lovely, the release of which was the main purpose for the concert. I attended mostly to support Holly, but also because I had previously only heard Reverie perform once, in a casual setting, and was very curious to hear them live in a concert setting.

Opening acts consisted of Emily Griffis and Michael Wood, followed by an intermission (including delicious snacks) and then Reverie as the main event. Their performance was incredibly heartfelt, passionate, captivating, and very enjoyable, and even involved some audience participation for certain songs. The intricate design of the church provided wonderful acoustics that allowed the magnificent harmonies and melodies to shine even brighter.

Visit Reverie on YoutubeFacebook, or Twitter.

Simple Tips for Do-It-Yourself Search Engine Optimization

When it comes to Search Engine Optimization (SEO), a lot of people (including myself) sometimes get intimidated by the complex, ever-changing algorithms used by Google to determine rankings in search results, or discouraged by the fact that it is such a lengthy process that can take months before results are seen. Sure, you could go hire an SEO firm to do it for you, but the truth is that there are a few simple things you can do to optimize your site.

Create Awesome Content

The most important one is fairly simple, it is having great content. Users will be more likely to visit a site if the content is useful, interesting, or applicable to them in some way.

Also, be sure to update or add content (blog posts, news, events, articles, etc) frequently (once a month at an absolute bare minimum, preferably at least once to three times a week) so that search engines and users can see that your site is always current and up-to-date. Sites that are updated often are much more likely to appear higher in search results than those that appear static.

Start Early

The best practice is to start optimizing your site from the very beginning when you are creating it, inserting specific keywords (between 3 and 5 words/phrases per page) that are found in the content of your site.

If your site is made in WordPressWordPress SEO by Yoast is a great plugin for this, allowing you to add keywords and an SEO-friendly title and description to any page or post. If your site is made in DrupalSEO Checklist goes over all the steps you should take in order to optimize your site.

Use Google Analytics/Webmaster Tools

Another thing that is helpful for SEO is signing up an account with Google Analytics and Webmaster Tools. These are both free services that are easy to get (especially if you already have a Google account). Google Analytics and Webmaster Tools provide useful statistics about your site and the people viewing it, including:

  • Traffic to your site (bounce rate, traffic from social media, etc)
  • Language and location
  • Screen resolution
  • Mobile Devices
  • Web Browsers
  • Page Load Time
  • Search Queries
  • Content Keywords
  • Crawl Errors
  • Links to your site from other sources

…among other bits of relevant information, which can be used to help optimize your site. For example, if there are keywords in search queries being used to get to your site that aren’t already in the meta tags, you can add them.

You should also submit a Sitemap to Google, which ensures that is has a complete index of all the pages in your website, and can also provide additional information such as when it was last updated.

Engage in Social Media

Engaging in Social Media can also help bring traffic to your site. Platforms such as Facebook, Twitter, and Google+ allow you to communicate and connect with a broader audience of potential clients/customers. The key is to choose which platform(s) are right for your website or company. It is better to have one that gets updated often than it is to have many that are relatively inactive.

It can also be helpful to add social media sharing buttons to your website to allow users to share your content on their profiles, which provides free links back to your site, and additionally, likes, shares, and +1’s all boost SEO.

Make it Mobile-Friendly

As technology advances and more and more people are using smartphones and mobile devices, it can also be crucial to make sure that your site includes responsive design. If a user on a mobile device visits your website and it is not optimized for their viewing, they will most likely not stay.

Mobile users are generally on-the-go, and want to be able to find the information they need as fast as possible, so having a separate style sheet for mobile devices, as well as doing things like creating a Places Page for your business on Google Places, will benefit the user’s experience as well as your SEO ranking.

How To Do A Drupal 7 Core Update

  1. Make sure you have the Backup and Migrate module installed and enabled
  2. Check for module updates, update if applicable
    (Reports > Available Updates > Update)
  3. Download a backup of your database
    (Configuration > System > Backup and Migrate)
  4. Put your site into maintenance mode
    (Configuration > Development > Maintenance Mode)
  5. Log in to your FTP and delete everything in your Drupal website folder except for the following:
    • .robots.txt
    • .htaccess
    • “sites” folder (contains all your contributed modules, themes, libraries, etc)
  6. Download the latest version of Drupal
  7. Replace all the files you deleted with the new ones from the copy of Drupal you just downloaded (everything except .robots.txt, .htaccess, sites folder)
  8. Go to <your site’s URL>/update.php
  9. Follow the instructions given (there will probably be no additional updates if you follow these steps correctly)
  10. Go out of maintenance mode
  11. View the status reports (Reports > Status Report)
  12. Optional, but recommended: Create another backup of your site


New Job at Hot House Marketing

On Monday, I started a new job at Hot House Marketing as a Junior Web Developer. I am currently working there part-time for a couple of hours a day while I finish my course on Drupal Open Source Development & E-Commerce. I assist the current Web Developer with tasks such as updating current client websites and starting new web projects, as well as a variety of other things such as html emails, image editing for web, etc.

ctn_lgoHot House Marketing is a full-service advertising agency located in Victoria, BC. It is a fairly small company but has huge potential. They have a team of nine employees (including myself) that work together as a team to provide services such as websites, print advertising, video, brand building, marketing, SEO, business consulting, fundraising, research, event planning, among others.

I am really enjoying this job so far and think that this company is a good fit for my skills and personality, because I am the type of person who thrives in a small community with a team mentality. Hot House Marketing is made up of people who are very talented and have a multitude of skills in this field, and I am delighted to have been offered a position working amongst these people. It is a rare opportunity that allows me to begin my career as a web developer, especially in a job market where entry-level positions in most fields are hard to come by because one generally needs years of experience to get almost any position.


Choosing The Right Font For Your Resume

When it comes to the use of fonts and typography in documents such as resumes or cover letters, most resources will emphasize the fact that you should never use “fancy” fonts and should always stick to basic ones. While this is in fact true to some degree, some people have a tendency to assume that this means you must only use the generic, common ones that are utilized constantly, such as Arial, Times New Roman, Myriad Pro, etc.

From my experience and education in the world of typography and graphic design principles, the best way to approach the intimidating task of choosing the “right” font is with a different perspective for each situation/context in which you will be using it. For example, when creating a resume, obviously you would not want to use a font that is overly decorative or even slightly illegible (script, handwriting, etc) but that does not mean that you should feel obligated to stick to using the basics. You should, however, try to avoid using more than one font in the same document, so as not to interrupt the impression of continuity and unity. When applying for a job, you generally want your resume and cover letter to look clean and professional, but also keep in mind that your potential employer is probably reading a rather large stack of resumes written in the exact font that you probably also used.

The goal is to make your resume stand out and be memorable, and the best way to do that (after ensuring that your resume is well-written/organized and lists your qualifications for the job) is to find an uncommon or custom font that is sans-serif, easily legible, and has a sleek, corporate feel. The person reading your resume does not need to be consciously aware that you used a different font, but choosing one that is slightly unique in a subtle way will be much more likely to allow your resume to “stick” in the memory of the reader, which is always a good thing, especially if the particular position you’re applying for is very sought-after and has a lot of competition.

Looking for freelance work?

Recently I came across a site called Elance, which I had never heard of before. Admittedly, when I first saw the URL without any context, it made me think of some sort of online store for medieval weapons. However, upon visiting the link, I found a resource for finding or posting contract jobs in fields such as design, programming, marketing, writing, translation, and just about anything that one could do as a freelance contractor. It uses a system where people can post jobs, then freelancers can submit proposals for each one, describing the cost and what services they would provide, and how long it would take, and then the client chooses the one that appeals the most, either based on budget needs or how well-written the proposal was. After that, the client and contractor communicate back and forth during the working process until both parties are happy, at which point the payment goes through. I haven’t been on there too long, but from what I can tell, it has its ups and downs much like any other online community. For any freelancer who is considering signing up and looking for jobs, it might just be worth your while.


  • It is a very large community, with over 45,000 jobs posted in the last 15 days
  • The range of fields is fairly vast as well, providing small to large jobs for people with many different kinds of skill sets
  • The jobs feature a large range in prices, depending on the type of job and the client; anywhere from $20 to about $500,000 as well as hourly rates
  • Many different groups can be joined depending on what field you’re in, most of which require a skills test to make sure you have the required knowledge. In these groups are job postings, and it ensures the client is getting their job done by a real professional


  • The large community means there is a lot of competition when writing a proposal for a job that interests you. It may require you to lower your prices or provide your services in less time in order to land the desired job
  • When you are a newcomer to the site, it is very difficult to get a job because most clients are looking for someone with an already established good reputation in the elance community
  • Clients are often very picky and require a ton of minor tweaks and changes, often meaning that you end up doing more work than the job is actually worth in the first place
  • With a free account, you can only choose one field of jobs for which you can write proposals, so it is not as beneficial to freelancers with different skills in multiple areas

Flipside @ Felicita’s Pub

Flipside live at Felicita'sLast night, I was lucky enough to witness the very first gig for Flipside, a 7-piece band that covers video game music. One of my coworkers is in the band, he plays the trombone. The other members play percussion, guitar, bass, trumpet, saxophone, and piano, but are also very versatile and switch instruments in the middle of songs to play maracas, create a beat on the music stand, or jam on bongo drums (not to mention a bit of perfectly harmonized a-capella). They played some of my favourite classic hits, such as “Butter Building” from Kirby’s Adventure, “Bob-omb Battlefield” from Super Mario 64, and “Pirate Ship” from The Legend of Zelda: The Wind Waker, among many others.

The band performed at Felicita’s, a pub on the campus of the University of Victoria which is well-known for giving opportunities to local bands or musicians who are just starting out or aren’t too well-known quite yet. Flipside performed for a full house, and was well-received by everyone listening. This event was the perfect combination of some of my favourite things: video games, music, and supporting local artists/people I know, and on top of all that, it was free! I would definitely go and listen to them again in the future, and it seems like that will be a reality because they were so popular that Felicita’s requested them to perform again on a busy Friday night.

You can learn more about Flipside by visiting them on their Youtube or Facebook page.

Flipside's band photo

Dr. Sketchy’s + Camosun Visual Arts Fundraiser

Last night, I attended an event at the Fort Cafe that was a fusion of Dr. Sketchy’s (a social gathering that takes life-drawing outside the studio and places it in a more casual, coffee-shop/cafe atmosphere with drinks and the general public) as well as a fundraiser for the Camosun Visual Arts graduating class of 2013. They planned it in order to raise money for their Grad Art show at the end of the year, and being that I just graduated from that program in April, I wanted to come and support them because I know exactly how stressful it is at this time of year, trying to fund-raise while being constantly bombarded with huge projects in many different mediums that all happen to be due the same week.

Now normally, Dr. Sketchy’s features a professional model. However, since this particular event was planned by the 2nd-year VisArts students, they acted as the models instead, and they did a great job. They also had an art sale going on at the same time, featuring traditional black & white film photography, lino-block prints, and some beautiful ceramic vessels creating using the Raku technique.

The turnout was great, and the event also featured an amazing acoustic performance by a band called Aivia at the end of the night. The lead singer, Liam, is a current 2nd-year in the program, and the bassist, Tom, graduated in my year.

All in all, I think the event was a huge success, raking in quite a few dollars for the students, as well as the Fort Cafe itself which has been trying to stay open so it can continue to provide opportunities for fringe and amateur artists and performers, as well as offering delicious, unique food and community events.

Click here to learn more about the “Support the Fort” campaign.

A Camosun Visual Arts student modelling for life-drawing.A Camosun Visual Arts student modelling for life-drawing.Some of the participants drawing away